Privacy Policy

Effective as of 31st January 2025

INTRODUCTION

This privacy notice for btrU Health Inc. (“Company”, “we”, “us”, or “our”), explains how and why we might collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), such as when you:

  • Visit http://btru.ai/, our website, or any other website of ours that links to this privacy policy.
  • Engage with us during any sales, marketing campaigns, or events.

 

For any questions or concerns, reading this privacy policy will help you better understand your rights and choices regarding your privacy. Please refrain from using our Services if you DO NOT agree with our policies and practices. If there still remain any questions or concerns, please contact us at help@btru.ai.

 

1. INFORMATION COLLECTION

 

Personal Information

When you register on the Services, express an interest in learning more about us or our products and Services, take part in activities on the Services, or contact us in any other way, we collect your personal information that you voluntarily provide to us.

 

Your interactions with us and the Services, your decisions, and the products and features you use all have an impact on the personal information we collect. Personal information collected by us may include but not limited to the following:

  • Names
  • Phone numbers
  • Email addresses
  • Occupation
  • Usernames
  • Passwords
  • Contact preferences
  • Billing addresses
  • Mailing addresses
  • (Contact / authentication data)

 

Sensitive information: we do not process sensitive information. Sensitive information according to the DPA includes: race, ethnic background, political opinions, religious beliefs, trade union membership, genetics, biometrics (where used for identification), health, sex life or orientation. This information needs to be cared for carefully and processed under article 6 and 9 of the act.




Social media data: 

We may give you the choice to sign up for an account with us using the information from an existing social media account, such as your Facebook, Twitter, or other social network account. If you opt to register in this manner, we will gather the data listed below under the heading “SOCIAL LOGINS”

 

All of the personal information you offer us must be true, complete, and accurate, and you must inform us if any of it changes.

 

Automatic collection

When you access, utilise, or navigate the Services, we automatically gather some information. Your IP address, browser and device characteristics, operating system, preferred language, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information may be included in this information even though it does not specifically identify you (like your name or contact information). This data is largely required for internal analytics and reporting, as well as to ensure the security and functionality of our Services.

 

Similar to many businesses and organisations, we also collect information through cookies and similar technologies.

 

The information we collect include:

  • Log and Usage Data: 
    • When you access or use our Services, our servers automatically gather log and usage data, which we store in log files. This information relates to services, diagnostics, usage, and performance. Your IP address, device information, browser type, settings, and information about your usage of the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take like which features you use) may all be included in this log data, depending on how you interact with us. It may also include information about your device event information, such as system activity, error reports (sometimes called “crash dumps”), and hardware settings.
  • Device Data: 
    • We gather information on the computers, phones, tablets, and other devices you use to access the Services, among other types of device data. Depending on the device being used, this device data might contain details like your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration data.
  • Location Data: 
    • We collect location data, such as details about the precise or approximate position of your device. The kind and configuration of the device you use to access the Services will determine how much information we collect. For instance, based on your IP address, we may gather geolocation information using GPS and other technologies to determine where you’re currently located. By declining access to the data or turning off your device’s location settings, you can choose not to allow us to obtain this information from you. You might not be able to utilise some features of the Services, though, if you opt out.
  • Health and medical data: 
    • When using our services, your health information is collected by us, including:
      • General health information
      • Symptoms, treatments and medications
      • Consultations, such as notes, recordings etc.
      • Procedure records, such as scans, x-rays, or surgery
      • Interactions with our services, such as our search bar or digital services.
    • This information will be provided directly by you, or by third parties like your GP.

 

2. INFORMATION PROCESSING

 

Depending on how you use our Services, we might process your personal information for a variety of purposes, such as: 

  • To simplify account setup and authentication and manage user accounts in other ways. 
    • We may process your information to enable you to create and access your account and maintain the functionality of your account.
  • To protect our Services
    • Your information may be processed as part of our efforts to maintain the security and safety of our Services, including fraud detection and prevention.
  • To request feedback. 
    • In order to contact you about your use of our Services and to receive feedback, we may process your information as needed.
  • To send you marketing and advertising materials. 
    • If this is in conformity with your marketing preferences, we may process the personal information you submit to us for marketing reasons. You can unsubscribe from our marketing mailings at any time.
  • To determine usage patterns. 
    • To better understand how our Services are being used so we can improve them, we may process information about how you use them.
  • To evaluate the success of our marketing and publicity initiatives.
    • In order to deliver marketing and promotional efforts that are most relevant to you, we may process your information.
  • To save or safeguard a person’s vital interest. 
    • When doing so is required to preserve or defend a person’s vital interests, such as to stop harm, we may process your information.
  • To provide you tailored health or diet information based on the information that you share with us combined with our search results

 

3. LEGAL BASES

 

Our Services is currently based in the UK, and so if you are located in the EU or UK, this section will apply to you.

 

We are required to provide justification for the legitimate legal bases we depend on to treat your personal information under the General Data Protection Regulation (GDPR) and UK GDPR. 

In order to process your personal information, we may rely on the following legal bases:

  1. Consent
    1. If you have granted us permission to use your personal information for a certain reason, we may process your information. Your permission is revocable at any time.
  2. Legitimate Interests
    1. We may process your information when we think it is reasonably necessary to further our legitimate business interests and those interests do not exceed your interests and fundamental rights and freedoms. For instance, we might use your personal data for a few of the listed objectives in order to
      1. Inform customers about deals and discounts on our goods and services
      2. Examine how our services are used to better engage and retain users
      3. Enhance our marketing initiatives
      4. Identify issues and/or deter fraudulent activities
      5. Comprehend how our customers use our products and services to enhance user experience
  3. Legal Obligations
    1. When it involves complying with law enforcement or regulatory agencies, exercising or defending our legal rights, or providing your information as evidence in a lawsuit in which we are involved, we may process your information where we feel it is necessary to do so in order to comply with our legal duties.
  4. Vital interests
    1. We may process your information when we feel it is required to defend your vital interests or the vital interests of another party, such as when there are possible threats to anyone’s safety.

 

4. PERSONAL INFORMATION SHARING

 

  1. When and with whom?
    1. Business transfers
      1. In connection with or during discussions of any merger, sale of company assets, financing, or purchase of all or a portion of our business by another firm, we may share or transfer your information.
  2. Minors
    1. We do not intentionally collect information from minors under the age of 18 or market to them. 
    2. By using the Services, you certify that you are at least 18 years old or that you are the parent or legal guardian of the minor dependent and agree to the use of the Services by the minor dependent. 
    3. If we become aware that a user under the age of 18 has provided us with personal information, we will immediately deactivate the account and take reasonable steps to ensure that the information is removed from our files. Please email us at help@btru.ai if you learn of any information we may have obtained from children under the age of 18.

 

5. STORING YOUR INFORMATION

 

  1. How long do we store your information?
    1. Unless a longer retention time is required or permitted by law (such as for tax, accounting, or other legal reasons), we will only retain your personal information for as long as it is necessary for the purposes outlined in this privacy notice. No requirement in this notice calls for us to preserve your personal information for more than three (3) months after the user’s account has been terminated.
    2. If we no longer have a legitimate business reason to process your personal information, we will either delete it or make it anonymous. If this is not possible (for instance, if the data is contained in backup archives), we will securely store the data and keep it separate from any other processing until deletion is possible.
  2. How do we keep it safe?
    1. In order to safeguard the security of any personal information we process, we have put in place suitable and reasonable organisational and technical security measures. We take precautions to keep your information safe, but no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. As a result, we are unable to promise or guarantee that hackers, cybercriminals, or other unauthorised third parties won’t be able to circumvent our security measures and improperly collect, access, steal, or modify your information. Your personal information is transmitted to and from our Services at your own risk, despite the fact that we will do the best we can to protect it. It is recommended that you only use secure environments to access the Services.

 

6. COOKIES & OTHER TECHNOLOGIES

 

Similar to many organisations, we keep track of how often people use this website by gathering statistical data using cookies. In the course of this process, no personally identifying information is acquired. Typically, we gather data on the number of visitors to the website, the number of visitors to each web page, and the visitor’s Internet service provider’s originating domain name. This data, which we may share with third parties, enables us to enhance the Site and provide users with a more customised experience.

 

Cookies are smaller pieces of data that your computer’s web browser stores. Web apps can respond to you specifically thanks to cookies. By obtaining and retaining information about your preferences, the web application can adjust its operations to meet your demands.

In order to determine which pages are being used, we use traffic log cookies. This assists us in analysing information about web page traffic and enhancing the Site to better suit user requirements. This data is solely used by us for statistical analysis after which it is deleted from the system.

 

By changing the settings on your web browser, you may be able to reject or disable cookies. Please refer to the instructions supplied by your online browser (usually in the “Help” section), as each web browser is unique. You might lose access to some of the functionality of the Sites if you reject, disable, or delete these technologies. 

 

7. SOCIAL LOGINS

 

Our Services offer the option for you to register and log in using a third-party social media account details, and where you choose to do so, certain profile information about you will be collected by the respective social media provider. These will often include your name, email, address, friends list, profile picture, etc but will vary depending on the choice of social media platform chosen. 

 

We will only use your information for purposes described and outlined in this privacy notice or other made clear to you on the relevant Services. However, please be aware that we are not responsible, and do not control other uses of your personal information by your third-party social media provider. It is highly recommended that you review their privacy notice in order to understand how they collect, use or share your personal information, as well as how these privacy preferences can be adjusted on their platforms.

 

8. YOUR PRIVACY RIGHTS

 

You’re in control of your personal information. Under data protection law, you have the right to:

  • Withdraw or change your consent at any time if we are relying on your consent to use your data in a certain way. 
  • Request a copy of the personal data we have collected about you. The data stored is in line with our legal and medical obligations.
  • Request a correction or deletion of your personal information, or ask that it is only used for certain purposes. Please be aware that there might be situations where we are not able to help, such as where the law or our medical obligations suggest we cannot.
  • Request the restriction of any automated decisions made with your personal data, such as computer-made decisions.
  • Request a portable form of your data that will facilitate you to copy, transfer or move it, or request for us to send the data in this format to a third party.

Alternatively, please contact us on help@btru.ai.

We’ll ask you for proof of identity. Data protection laws give us one month to get back to you.

We’re regulated by the Information Commissioner’s Office (ICO). and registered under the Data Protection Act 2018. If you’re not happy with any aspect of our data handling, you may complain to the ICO directly. You can contact them at:

Information Commissioner’s Office

Wycliffe House, Water Lane

Wilmslow, Cheshire

SK9 5AF

Phone: 0303 123 1113



9. CONTROLS FOR DO-NOT-TRACK FEATURES

 

You can turn on the Do-Not-Track (“DNT”) function or setting in the majority of web browsers, some mobile operating systems, and mobile applications to indicate that you prefer not to have information about your online browsing activity tracked and collected. There is currently no established common technology standard for identifying and utilising DNT signals. As a result, we presently do not react to DNT browser signals or any other system that automatically transmits your preference not to be tracked online. In the event that an online tracking standard is later adopted that we are required to abide by, we will update this privacy notice to include information about that practice.

 

10. CHANGES TO THIS POLICY

 

We may occasionally make modifications to this policy. You will be informed and given the option to review any significant changes we make.

 

You don’t need to take any action if you accept the modifications. We will assume you are satisfied with the way we use your data if you continue to use our services under the amended policy.

 

You may stop using our services at any time if you don’t agree with any of the changes.

 

11. CONTACT US

If you have any enquiries or concerns regarding your privacy you may contact us at:

 

btrU Health UK Limited, 65 Gatehouse Apartment, 86 East Street, Hampshire, Southampton, SO14 3HP, United Kingdom.

 

Email: help@btru.ai

 

You may also contact your local data protection authority.