Reimagine the future of health search with us.
Whether you’re a clinician or student, join us in shaping the future of health search.
Problem
Clinicians Are Losing Valuable Time Searching for Guidelines.
btrU is here to change that.
Clinicians spend up to 60 minutes a day searching for clinical guidelines.
Costing up to £16,974 per doctor annually.
£7 billion in lost productivity for the NHS.
Solution
The Technology That Powers btrU.
Designed for clinicians and students, btrU makes finding information from guidelines fast, intuitive, and precise. It connects users with trusted, validated local, national, and international resources, ensuring accurate access to the information they need at the point of care.
Intelligent Search
Quickly find answers from guidelines through btrU’s intelligent search, taking you directly to the exact file, page, and line of information you need—saving valuable time and reducing inefficiencies.
Searching Trusted Sources
btrU references only trusted local, national, and international guidelines curated by clinicians, ensuring reliable and high-quality information.
Flexible Browsing Options
For users who prefer a hands-on approach, btrU offers an organised, folder-based interface to navigate files methodically and locate information their way.
Clear, Transparent Answers
btrU delivers actionable, concise responses, with transparent references to their source. If no references are found, btrU informs you clearly—letting you know when a chosen source doesn’t contain the required information.
Tailored for Relevance
btrU includes local guidelines tailored for everyday clinical work, ensuring that results are practical and relevant to you.
Fighting Hallucinations
Unlike generic AI, btrU ensures every answer is grounded in trusted references, avoiding unsupported claims or hallucinations. With btrU, you’re always in control of the sources you search.
Time Back, Effortlessly
btrU integrates seamlessly into your daily workflow, saving you time and letting you focus on what matters most—your patients.
Statistics
What Users Say.
86.1%
want to find medical information more quickly.
69.9%
find having a single, centralised source for guidelines 'extremely important.
74.5%
of users report that finding medical information takes too much time.
Problem
Clinicians Are Losing Valuable Time Searching for Guidelines.
btrU is here to change that.
Safe
Patient safety is at the center of all that we do, providing up-to-date information so you can have confidence to deliver the best care—every time.
Secure
We take your privacy very seriously. Using 256-bit AES encryption at rest and TLS 1.2 in transit, your data is protected at every step.
Transparent
When information isn’t available, btrU clearly communicates this to maintain trust and accuracy.
Our Vision, Mission, and Values.
Our Vision
Imagine a time where everyone—regardless of background, wealth, or geography—can access personalised and reliable health information. We believe that everyone should be empowered with the knowledge to make informed healthcare decisions.
Our Mission
To build a platform that delivers clarity and confidence in every health search, empowering clinicians with reliable, actionable information.
Our Values
Effective
Delivering accurate, actionable results every time.
Ethical
Committed to fairness, honesty, and transparency.
Secure
Protecting your data with industry-leading standards.
Empowering
Enabling you to make confident health decisions.
Bold
Challenging the status quo with continuous curiosity to innovate.
Do you share our values? Get in touch for Career Opportunities
Our Team
Meet the Minds Behind btrU.
Dr Ian Soh
CEO & Founder
Joseph Tsai
Co-Founder & Cloud Architect
Dylan Bradford
UI/UX Designer
Karan Sangoi
Front End Developer
Our Story
A Vision That Reaches Beyond Today.
btrU is an AI-powered clinical governance question-answering search tool designed to enhance productivity, reduce inefficiencies, standardise care, and uphold patient safety by improving access to medical knowledge at the point of need.
btrU’s journey began at the height of the COVID-19 pandemic, tackling misinformation during a time of crisis. Through #MoreViralThanTheVirus, our work was recognised by trusted organisations and media outlets, including The BBC, The Telegraph, and the World Health Organisation (WHO), for innovative efforts in addressing misinformation.
Since then, btrU has evolved into a clinician-focused tool, continuing its mission to empower clinicians with knowledge, prevent future misinformation—whether in the next pandemic or through AI—and shape a future where health information is accessible to all.
Watch how btrU began—tackling COVID-19 misinformation through #MoreViralThanTheVirus, as featured by the BBC.
Supported By:
Frequently Asked Questions.
I am still awaiting my activation code.
Thank you for your interest and support in our work. To ensure that we grow sustainably, uphold the search experience, and manage the costs of running btrU, we are processing applications as quickly as we possibly can. If you have not received your activation code after some time, we sincerely apologise for the delay. Please feel free to contact our support team, and we will be happy to assist you.
Why do I need to fill in the registration form?
We are excited to introduce btrU to as many people as possible. The registration form helps us prevent clinical guidelines from being accessed by patients, ensuring they remain in the hands of healthcare professionals. Additionally, operating our platform requires resources, and this process helps us maintain a high-quality experience for all users. Thank you for your patience and understanding.
How does btrU ensure information is reliable?
btrU references only trusted, validated sources curated by clinicians, including local, national, and international guidelines. Every answer is grounded in accurate, up-to-date information.
What sets btrU apart from other platforms?
Unlike generic AI tools, btrU is built exclusively for clinicians and students, offering precise, actionable answers from trusted sources. We avoid unsupported claims by working within a “walled garden” of verified guidelines.
What happens if btrU doesn’t find an answer?
If no references are found, btrU informs you clearly—letting you know when a chosen source doesn’t contain the required information.
How to bring btrU to my Team or Hospital?
btrU is designed to empower clinicians and students with instant access to medical knowledge anytime, anywhere. We can help you solve your intra-operability needs by providing a single, easily accessible space where you can keep all the guidelines, leaflets, and policies required for your day-to-day work. To get started, simply Create a Space. If you need any assistance, please contact our support team, and we’ll help you get set up in no time.
How do I report an issue or provide feedback?
We value your feedback and are always eager to learn from your experience. If you encounter issues with search results, please flag them with a thumbs down. You can also use our feedback form to share your search experience and help us improve btrU. For direct feedback or inquiries, fill out the “Speak to Us” form. If your matter is urgent, please visit our Contact Us section for immediate assistance.
